Ontario NDP campaign logo animation featuring the modular trillium symbol

Ontario NDP

The Ontario NDP was preparing for a provincial election when a snap call shifted timelines overnight. They partnered with Common Point to build a campaign-ready visual identity. The goal was to introduce a high-impact brand that could raise the profile of the leader, energize the base, attract new voters, and drive turnout in the dead of winter.

Our work focused on building a visual identity designed to move at campaign speed. The system needed to be built quickly and rolled out during the election. Rather than expressing a single mood, the identity was designed to adapt to different moments in the campaign, motivating people to act, connecting on a human level, and carrying weight when addressing serious issues.

At the centre of the system is a modular logo built around the trillium, designed to flex across multiple wordmark variations. Bright colours, bold fonts, and character illustrations help the brand build momentum and excitement. Neutral colours, quieter typography, and photography allow the brand to connect with people and address serious issues. Motion is used throughout as a tool to amplify tone, reinforcing energy when needed and restraint when the moment calls for it.

The brand rolled out during the campaign, supporting rapid production and consistent application under real political pressure. The result is a flexible visual system built to sustain momentum for the Ontario NDP.

Deliverables

Brand Identity
Web Design
Motion Graphics
Digital Assets
Print Assets

Campaign merchandise T-shirt promoting voter turnout with bold typography and illustrated Ontario NDP mascot
Ontario NDP campaign hat featuring a “Vote Marit for Ontario” button with trillium icon
Animated Marit Stiles wordmark for the Ontario NDP campaign
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Marit Stiles Ontario NDP campaign bus showcasing large-scale election branding
Marit Stiles Ontario NDP tote bag with bold typographic campaign identity

Short-form campaign video designed for Instagram Stories, combining motion, imagery, and messaging to energize voters and reinforce Ontario NDP campaign themes.

Collection of Ontario NDP campaign graphics using bright colours and typographic slogans
Ontario NDP campaign moment showing a Marit Stiles engaging directly with voters
Ontario NDP election visuals combining photography, illustration, and punchy messaging in a street-level campaign installation

Looping Instagram Story video featuring Ontario NDP campaign visuals in motion, pairing bold typography and photography to build momentum and drive voter engagement.

Ontario NDP campaign poster featuring Marit Stiles with the message “A leader who puts us first” on a bright orange background.
Ontario NDP leader Marit Stiles speaking with a supporter beside a campaign bus branded with “On Your Side.”
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Instagram story design for the Ontario NDP showing Marit Stiles’ portrait, campaign branding, and a clear election call to action
Ontario NDP campaign brochure featuring candidate Jill Andrew, using bold typography, bright orange branding, and the trillium mark
Instagram story graphics from the Ontario NDP campaign combining photography, messaging, and the trillium mark to support voter outreach

Animated Instagram Story showcasing Ontario NDP campaign messaging, using motion and sound to create urgency and support fast-paced digital rollout during the election.

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