Jagmeet Singh, leader of Canada's New Democrats who Common Point worked with to design the How You Vote campaign.
Ballot box icon designed for Canada's New Democrats by Common Point.

NDP: How You Vote

Leading up to the 2021 Canadian federal election, the New Democratic Party of Canada launched the How You Vote campaign to encourage voters to show up to the polls on election day. We designed a brand identity, website, and series of animated ads to run throughout the campaign. Website and animation copy by Metric.

Brand Design
Iconography
Animation
Web Design

Poster designed for Canada's New Democrats by Common Point.
Poster designed for Canada's New Democrats by Common Point.
Poster designed for Canada's New Democrats by Common Point.
Poster designed for Canada's New Democrats by Common Point.
Dark background designed for Canada's New Democrats by Common Point.
Mobile animation designed for Canada's New Democrats by Common Point.
Icon animation designed for Canada's New Democrats by Common Point.
Light background designed for Canada's New Democrats by Common Point.
Animation designed for Canada's New Democrats by Common Point.
Branding designed for Canada's New Democrats by Common Point.
Social graphic designed for Canada's New Democrats by Common Point.
Social graphic designed for Canada's New Democrats by Common Point.
Social graphic designed for Canada's New Democrats by Common Point.
Animation designed for Canada's New Democrats by Common Point.
Animation designed for Canada's New Democrats by Common Point.
Yellow background designed for Canada's New Democrats by Common Point.
Website designed for Canada's New Democrats by Common Point.