Evergreen Bar Co

Evergreen Bar Company is a Tofino-based events bar service offering curated cocktails for events and pop-ups. As the business grew, they partnered with Common Point to craft a brand and website that felt elevated and high-end while staying grounded in the laid-back, surf-town feel of Tofino. The goal was to create a brand that reflected both the quality of the experience and the environment it comes from.

Our approach focused on crafting a cohesive brand world rather than a single set of assets. We looked to natural ingredients, coastal textures, and West Coast culture to inform how the brand should feel across every touchpoint, ensuring it could move comfortably between digital, print, and in-person experiences.

The visual identity draws from natural ingredients and coastal textures, with collage-style imagery and organic illustration creating a sense of place rooted in the West Coast. Editorial typography and flexible layouts allow the brand to feel refined without becoming rigid. Illustration, photography, and graphic elements work together to create a layered, tactile system that feels crafted rather than polished.

The brand launched with a new website, supported by signage, merchandise, social content, and on-site event materials. The result is a flexible brand system that positions Evergreen Bar Company as a premium yet approachable event bar service, confident in its craft and deeply connected to place.