START UP DISCOVERY FORM You’re the expert on your business – learning from you helps us develop stronger design solutions. Please answer as many questions as you can. No worries if some are left blank! Name * First Name Last Name Email * Company Name * Job Title * Tagline Mission Statement Vision Statement Our company is (funny – serious)? Cheerful Fun Humorous Playful Quirky Witty Informative Serious Conservative Our company is (casual – formal)? Casual Conversational Friendly Smart Sympathetic Frank Professional Trustworthy Formal Our company is (irreverent – respectful)? Irreverent Sarcastic Snarky Provocative Edgy Coarse Unapologetic Authoritative Caring Respectful Our company is (matter-of-fact – enthusiastic)? Matter-of-fact Dry Trendy Nostalgic Upbeat Passionate Enthusiastic The adjectives that best describe our company are? Choose the three you think work best. Accessible Authoritative Approachable Bold Casual Confident Courageous Collaborative Direct Down to Earth Energetic Formal Heart-Felt Honest Inclusive Informal Inspirational Knowledgeable Mature Modern Professional Thoughtful Trustworthy Visionary Who is your target market? What other companies/organizations do similar work to you? What services do you provide to clients? What is your elevator pitch to clients? What are some companies/organizations who you think have a strong brand/communications? Do you have any preferences on the visual identity elements? If so, why? Colours, fonts, logos, graphics, etc.
