Name
*
First Name
Last Name
Email
*
Party Name
*
Job Title
*
Campaign Tagline
Organization Mission Statement
Organization Vision Statement
What do you like about your current branding?
What do you think could be improved on with your current branding?
Do you have any preferences on the visual identity elements? If so, why?
Colours, fonts, logos, graphics, etc.
Are there other organizations who you think have a strong brand/communications?
Other political parties, organizations, businesses.
When talking about our leader and improving the province our tone of voice is (funny – serious)?
Cheerful
Fun
Humorous
Playful
Quirky
Witty
Informative
Serious
Conservative
When talking about our leader and improving the province our tone of voice is (casual – formal)?
Casual
Conversational
Friendly
Smart
Sympathetic
Frank
Professional
Trustworthy
Formal
When talking about our leader and improving the province our tone of voice is (irreverent – respectful)?
Irreverent
Sarcastic
Snarky
Provocative
Edgy
Coarse
Unapologetic
Authoritative
Caring
Respectful
When talking about our leader and improving the province our tone of voice is (matter-of-fact – enthusiastic)?
Matter-of-fact
Dry
Trendy
Nostalgic
Upbeat
Passionate
Enthusiastic
When talking about sensitive issues that affect voters our tone of voice is (funny – serious)?
Cheerful
Fun
Humorous
Playful
Quirky
Witty
Informative
Serious
Conservative
When talking about sensitive issues that affect voters our tone of voice is (casual – formal)?
Casual
Conversational
Friendly
Smart
Sympathetic
Frank
Professional
Trustworthy
Formal
When talking about sensitive issues that affect voters our tone of voice is (irreverent – respectful)?
Irreverent
Sarcastic
Snarky
Provocative
Edgy
Coarse
Unapologetic
Authoritative
Caring
Respectful
When talking about sensitive issues that affect voters our tone of voice is (matter-of-fact – enthusiastic)?
Matter-of-fact
Dry
Trendy
Nostalgic
Upbeat
Passionate
Enthusiastic
The adjectives that best describe our party/leader/campaign are?
Choose the three you think work best.
Who will be the persuadable voters in the upcoming election?
Describe the types of voters who will be persuadable in the upcoming election – age, gender, race, key issues they care about, where they live, income levels.
Who is part of your party base?
Describe the types of voters who will definitely vote for your party in the upcoming election, and who will be champions of your brand – age, gender, race, ket issues they care about, where they live, income levels.
What will be the key issues for voters in the upcoming election?
List all that apply (eg. housing, hospitals, inflation, etc.)
