POINT BLANK CLIENT DISCOVERY FORM You’ve worked closely with Point Blank – your input will help us better understand how the brand is experienced and where it shines. Please answer as many questions as you can. Feel free to skip any that don’t apply. Name * First Name Last Name Email * Business Name * Job Title * In what capacity have you worked with Point Blank? Advertising and Media Buying Branding and Identity Convention and Events Digital Organizing and Infrastructure Email and Acquisition Full Service Campaign Strategic Communications Video and Animation Website and Custom Software What made you choose to work with Point Blank over other agencies? Who is Point Blank for? How would you describe Point Blank to a colleague unfamiliar with them? Point Blank is (funny – serious)? Cheerful Fun Humorous Playful Quirky Witty Informative Serious Conservative Point Blank is (casual – formal)? Casual Conversational Friendly Smart Sympathetic Frank Professional Trustworthy Formal Point Blank is (irreverent – respectful)? Irreverent Sarcastic Snarky Provocative Edgy Coarse Unapologetic Authoritative Caring Respectful Point Blank is (matter-of-fact – enthusiastic)? Matter-of-fact Dry Trendy Nostalgic Upbeat Passionate Enthusiastic The adjectives that best describe Point Blank are? Choose the three you think work best. Accessible Authoritative Approachable Bold Casual Confident Courageous Collaborative Direct Down to Earth Energetic Formal Heart-Felt Honest Inclusive Informal Inspirational Knowledgeable Mature Modern Professional Thoughtful Trustworthy Visionary If you had to describe the value that Point Blank provides without using the word “campaign,” what would you say? What do you see as Point Blank’s greatest strengths? What makes them stand out? Do you have any thoughts on Point Blank’s name? Do you like it? Does it suit them?
