DF DISCOVERY FORM You’re the expert on your company/organization – learning from you helps us develop stronger design solutions. Please answer as many questions as you can. No worries if some are left blank! Name * First Name Last Name Email * Company/Organization Name * Job Title * Tagline Mission Statement Vision Statement Our company/organization is (funny – serious)? Funny Serious Our company/organization is (casual – formal)? Casual Formal Our company/organization is (irreverent – respectful)? Irreverent Respectful Our company/organization is (matter-of-fact – enthusiastic)? Matter-of-fact Enthusiastic What three words best describe your company/organization? When you think of your company/organization, what feelings or associations come to mind? The adjectives that best describe our company/organization are? Choose the three you think work best. Accessible Authoritative Approachable Bold Casual Confident Courageous Collaborative Direct Down to Earth Energetic Formal Heart-Felt Honest Inclusive Informal Inspirational Knowledgeable Mature Modern Professional Thoughtful Trustworthy Visionary Who is your your company for (target market)? What other companies/organizations do similar work to you? What services do you provide to clients? What is your elevator pitch to clients? Why did you want to work for your company/organization? If your company/organization disappeared off the face of the planet tomorrow, what would the world lose? What are some companies/organizations who you think have a strong brand/communications? Do you have any preferences on visuals? If so, why? Clean, minimal, bright, bold, specific images, specific feelings?
