The College of Midwives of Ontario recently completed public research to better understand awareness, perceptions, and misconceptions about midwifery care and the College's role as the regulator of midwifery in Ontario. Building on those findings and supporting the College's strategic priority, Strengthening Regulatory Integrity, Clarity, and Responsiveness, the College is developing a public engagement campaign to improve public understanding of midwifery care and the College's role in regulating the profession in the public interest.

Your feedback will help shape the campaign's strategy, messaging, and creative direction before campaign development begins. The survey should take approximately 10 minutes to complete.