CAMPAIGN DISCOVERY FORM You’re the expert on your campaign – learning from you helps us develop stronger design solutions. Please answer as many questions as you can. No worries if some are left blank! Name * First Name Last Name Email * Organization Name * Job Title * Campaign Tagline Do you have any preferences on the visual identity elements? If so, why? Colours, fonts, logos, graphics, etc. What are some organizations/campaigns that you think have a strong brand/communications? Our campaign is (funny – serious)? Cheerful Fun Humorous Playful Quirky Witty Informative Serious Conservative Our campaign is (casual – formal)? Casual Conversational Friendly Smart Sympathetic Frank Professional Trustworthy Formal Our campaign is (irreverent – respectful)? Irreverent Sarcastic Snarky Provocative Edgy Coarse Unapologetic Authoritative Caring Respectful Our campaign is (matter-of-fact – enthusiastic)? Matter-of-fact Dry Trendy Nostalgic Upbeat Passionate Enthusiastic The adjectives that best describe our campaign are? Choose the three you think work best. Accessible Authoritative Approachable Bold Casual Confident Courageous Collaborative Direct Down to Earth Energetic Formal Heart-Felt Honest Inclusive Informal Inspirational Knowledgeable Mature Modern Professional Thoughtful Trustworthy Visionary Who is your target market? What are the campaign goals? What other organizations/campaigns have similar goals? What is your elevator pitch for the campaign?
